01 — LOGO
Logo & Brandmark
The logo combines a modern icon with clean typography. Use the light version on dark/gradient backgrounds and dark version on light backgrounds.
Primary — Light
Secondary — Dark
02 — COLORS
Color Palette
A vibrant palette built on deep purples and energetic magentas, conveying confidence, expertise and modern professionalism.
Primary — Purple
Purple Dark
#1A0A2E
Purple Deep
#2D1B4E
Purple Mid
#4A2C7A
Purple Light
#7C5CAD
Accent — Magenta
Magenta
#E91E8C
Magenta Light
#F54DA5
Pink Soft
#F8B4D9
Neutral
Lavender
#E8DFF5
Lavender Light
#F5F0FF
White
#FFFFFF
Grey 900
#1F2937
Gradients
03 — TYPOGRAPHY
Typography
Sora for bold, modern headlines. Inter for clean, readable body copy.
Sora
Display
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular
Acquisition
Medium
Acquisition
SemiBold
Acquisition
Bold
Acquisition
Inter
Body
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular
Clients
Medium
Clients
SemiBold
Clients
Bold
Clients
Type Scale
H148px
Win Clients
H236px
Build Pipeline
H324px
Master Sales
H418px
Frameworks
Body16px
Proven strategies deliver growth.
Small14px
Build rapport and retention.
04 — COMPONENTS
UI Components
Consistent styling for buttons and cards.
Buttons
Cards
White Card
Primary content with subtle shadow.
Gradient Card
Premium highlighted content.
Lavender Card
Soft secondary sections.
05 — PHOTOGRAPHY
Photography
Professional, confident imagery with warm lighting.
Primary
Professional
Lifestyle06 — VOICE
Voice & Tone
Confident, practical, empowering. Like a trusted mentor.
💪 Confident
Direct, assured, no hedging.
🎯 Practical
No fluff. Actionable value.
🤝 Empowering
Show what's possible.
✨ Approachable
Expert but not distant.