Let’s recap the key points from today’s video on identifying high-intent prospects:

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Not All Leads Are Equal

• 90% of your ideal clients won't step forward asking for your services. Inbound leads fluctuate from week to week, so we need to create opportunities.

Engagement Cues

There are two types of engagement cues we look for:

• Profile Visits and Connections: When ideal clients connect, follow us, or view our profile, these are the signs of interest we need to pay attention to.
• Content Engagement: Even better than this is those who engage with our content, leaving likes or comments. These are the engagement cues that really matter.

High Intent Identification

• Prospects with high intent are those you should always focus on first. These are the people who don't just follow, but actually show up and engage with our posts.

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Today’s Task

• Spend 15 minutes reviewing your LinkedIn content from the last week. Identify at least three people who have interacted with your content. These are your high-intent prospects.

What’s Next

Tomorrow, we're going to focus on those who engage with our posts, and how we can send them specific, personalised messages worthy of a response.