Let’s recap the key points from today’s video on crafting personalised messages:
Approach with Appreciation
Your buyers are getting salesy and spammy messages all the time, so you need to approach the conversation differently. Start by:
- Expressing thanks for commenting and liking your post
- Acknowledging their specific action
Lead with Curiosity
- Ask specific questions like "What made you make that comment?" or "What stood out to you about the post?"
- We do this because leading with curiosity-based questions earns us the right to get a reply.
Personalisation is Key
- Add a sprinkle of personalisation (I like to put in a PS).
- Pick something specific about their profile that you've noticed. This shows genuine interest and establishes a personal connection.
Today’s Task
Pick one of your high-intent leads. Draft a message to them using this structure:
- Express appreciation for their action
- Acknowledge what they did specifically
- Add a curiosity-driven question
What’s Next
Tomorrow, you're going to learn the significance of what and why questions, and how we deepen the conversation to identify a specific problem your prospect has.